As our Global Brand Manager (m/f/d), you will play a pivotal role in shaping and executing the vision for our new Assets at a global scale. You will be responsible for driving the development of comprehensive brand strategies, being a part of and collaborating with the cross-functional Global Product Team (GPT) and ensuring that our product resonates with diverse markets worldwide. Your expertise in market analysis, patient insights, launch planning and execution will be crucial in achieving our growth ambitions.
YOUR TASKS
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Develop and implement a global brand vision and positioning for our New Assets including the creation and execution of the global brand plan with as part of the GPT’s overall asset strategy.
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Formulate and apply brand strategies and commercial tactics based on patient insights and market analysis
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Collaborate with cross-functional partners to develop patient journeys and multi-dimensional profiles, consistently focusing on identification of knowledge gaps and creation of action plans to address them.
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Design global marketing campaigns and materials, ensuring alignment with brand objectives, working closely together with Market Research to test and optimize marketing materials.
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Support Medical Affairs in developing global medical strategies and provide marketing input, for example developing and executing of congress plans for brand representation at global events.
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Implement digital strategies supporting the global brand strategy in collaboration with a creative agency you´re managing.
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Be a member of the global cross functional GPT and actively represent commercial viewpoints in GPT discussions and decision-making processes. Lead the commercial sub-team to ensure the implementation of GPT decisions.
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Monitor brand development and competitive landscape, creating mitigating actions with the GPT.
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Maintain customer proximity through regular visits and participation in key events.
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Gather and utilize feedback from affiliates, regional marketing managers and partners on market needs, best practices, and regulatory challenges to ensure successful local brand plan execution.
