This position assumes responsibilities with regards to all marketing & digital activities and planning within the three benelux countries regarding the Therapeutics brands. The marketing activities and planning includes 360-degree med-ico-marketing and sales activation strategies towards the Health Care Professional target group, as well as Patient marketing activities. This position holds also responsibility for the creation, management & implementation marketing activities for some strategic Key Accounts in the benelux region. All according to agreed frameworks, regulatory guide-lines, company policies and procedures.
YOUR CONTRIBUTION
1. Brand Marketing planning and local positioning
- Develop and execute overall local marketing plans for the above-mentioned brands in cooperation with the Regional Marketing department and in close cooperation with Country Manager & Europe Marketing team Therapeutics. Execute 360° innovative (digital) marketing programs across various channels to build brands.
2. Annual brand planning & activity calendar
- Develop and execute the annual brand planning with a quarterly marketing activity calendar for the brands and contributes to the development and implementation of a communication strategy to build partner of choice position of Merz in Benelux.
3. Cross-functional collaboration
- Work cross-departmentally (Medical, Sales & Operations) to develop strategies and implement projects that cover the market needs
4. KPI reporting and budget management
- Develop and manage brand budget, ensure optimal allocation, and monitor on a monthly base.
- Measure and analyze Return on Investment on each campaign. Identifies issues and opportunities.
- Work with the Financial Manager for financial and forecasting activities like demand planning.
5. Market research and insights
- Facilitate and report competitive intelligence, monitors trends and activities, identifies issues and opportuni-ties
- Frequently conduct field rides to establish and conduct close contact with strategic top customers and local Opinion Leaders.
6. Management of & collaboration with external implementation partners
- Ensure communication and cooperation with external partners (e.g., agencies, suppliers, service providers) as well as their coordination within the framework of defined projects in consultation with the Country Manager